Three of the world’s top car rental brands are coming to Taiwan. Today, Enterprise Mobility announced an agreement with Ho Ing Mobility Service Co., Ltd. to add new franchise locations featuring car rental options from the internationally recognized Enterprise Rent-A-Car, National Car Rental and Alamo brands.

In addition to car rental, Enterprise Mobility has a wide-ranging portfolio including fleet management, flexible vehicle hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions and more.

Branches featuring the Enterprise, National and Alamo brands are scheduled to open throughout Taiwan in the first half of 2026 at 14 service locations with additional locations scheduled to be introduced throughout the year and into 2027. Founded in 2019, Ho Ing Mobility Service has a well-established presence as one of Taiwan’s leading daily car rental companies.

"We continue to grow our international footprint with strong partners that are committed to customer service excellence," said Isidro Loaiza, vice president of global franchising at Enterprise Mobility. "Ho Ing Mobility Service has built a sterling reputation in Taiwan and provides a fantastic opportunity to bring greater worldwide access to the car rental brands our customers know and love."

Established in 1937, Hotai Group has evolved into one of Taiwan's largest conglomerates, with businesses in automotive, finance, food, investment, manufacturing and development. Its subsidiary, Ho Ing Mobility Service, has emerged as a prominent car rental provider in Taiwan, boasting a fleet of more than 6,000 vehicles, including mopeds, compact and luxury cars, SUVs, vans and trucks. Ho Ing offers a range of short- and long-term mobility solutions, including upscale chauffeur services.

"Partnering with Ho Ing Mobility Service marks a pivotal step in our strategy to expand our business in the Asia-Pacific region," said Marco Beltgens, assistant vice president, global franchising-Asia Pacific, at Enterprise Mobility. "Succeeding globally is a function of succeeding locally. This collaboration leverages Ho Ing's established presence and expertise in Taiwan, enabling us to deliver unparalleled car rental services and enhance mobility solutions for our customers."

In the Asia-Pacific region, Enterprise currently offers chauffeur-driven services through its partners in Thailand, South Korea, Vietnam, the Philippines and China.

"Our tech-driven approach to car rental emphasizes flexibility and innovation, delivering reliable transportation services to our customers," said Stanley Lo, president of Ho Ing Mobility Service Co., Ltd. "This partnership with Enterprise Mobility to introduce well-known car rental brands like Enterprise, National and Alamo to Taiwan underscores our dedication to enhancing the overall rental experience for our customers."

Through its franchise partners, Enterprise Mobility has seen significant international growth over the past 12 years, which includes a presence in 11 countries and territories in the Asia-Pacific region, including Japan, South Korea, Australia and New Zealand, along with nationwide car rental coverage in China, offered through its Chinese partner, eHi.

Enterprise Mobility is the world’s largest vehicle rental business, and along with its franchisees, has a network of more than 9,500 neighborhood and airport rental locations in more than 90 countries and territories across the globe.